The main idea of Yourcles is to give each male player a chance to gain the affection of a lady he likes by showing his strongest sides, at the same time leaving the final choice to the female player. The entire process takes the form of various contests running within the female player's Circle. Males participate in these tournaments in order to win the female's favor as she grades their efforts and picks the winners.
Contests running within a Circle are divided into thematic rounds (for example, Travel or Hobbies). Each round consists of three contests for males:
- The Photo Contest is for the best picture on the subject chosen by the woman.
- The Truth or Dare game is played by picking cards with tricky questions and fun tasks.
- The male player whose answers to the questions are the closest to the woman's replies wins the thematic compatibility test, or the Quiz.
At the end of each round, the female selects the Photo Contest and the Truth or Dare winners ( the Quiz winner is determined automatically). Next, the female culls the Circle of her followers. When there are only three males left, the woman chooses the winner of her Circle and adds the males she likes to her Friends. After that, a new Circle with a different set of themes can be started.
The system has public Circles, which can be started by any female player. Males may enter a public Circle during the first 24 hours of its existence, after which the female confirms the list of male participants and officially starts the Circle's action. It lasts for another 24-hour period and has only 1 round, after which the female chooses the winner. Active public Circles are visible to all Yourcles users.